Digital Marketing Tools Every Newbie and Expert Must Use

In the digital era, it is becoming hard for businesses to stay on top of search engines. Whether it is running a product-based store or a service-based agency, everything is getting tougher and more challenging for digital marketers.

The majority of digital marketers are stuck between what tools to use and how to take things to the next level. When it comes to digital marketing there are plenty of tools to help you get started.

But before that, it is important to have an internet connection for your internet usage and requirements. Most people are struggling when hunting for a reliable connection. Of course, everyone needs to have a connection that is reliable and offers plenty of perks to offer value for money.

You can try looking at Spectrum deals for all your internet needs as it offers a lot of packages and plans to help you stay connected throughout the day. Moreover, a free modem and unlimited data along with a no-contract facility are a few of the reasons to try Spectrum for all your internet needs.

Having an internet connection to run your digital marketing campaigns can be smooth and seamless. If you are new to digital marketing, you cannot rely on one or two tools to help you gain traction among potential customers and audiences.

Digital marketing is not limited to just one area. There are sub-categories that need to be done side by side. For instance, you cannot rely on SEO completely without content marketing. Moreover, it is also important to have social media pages and a graphic designer to create catchy posts and content.

Let’s have a look at some of the tools that can help you get started with digital marketing campaigns. Without further ado, let’s get started.


If you want to quickly grow your business from zero to a hundred, you can surely trust Hubspot for all your digital marketing campaigns. It offers a range of tools that help you grow your business and most of them are available for free. So if you are working on a startup idea, you don’t have to worry about spending extra.

Hubspot allows you to grow your traffic more than what you are getting presently. Moreover, It also helps you convert leads and gain greater ROI on your marketing campaigns. You can use five free digital marketing tools offered by Hubspot to give a kick start to your digital marketing campaign.


Ahrefs is also one of the most recommended tools and one of the powerhouses for SEO analysts and content marketers. The tool has data of around 150 million keywords from all over the globe. If you are looking for a big achievement in a shorter time, you must go for Ahrefs at first instance. However, keep in mind that the monthly subscription of Ahrefs is too high. So if you can afford it, you must go for it.

Ahrefs is a powerful tool to help you analyze your competitors, allowing you to take a look at what’s going on at their end. Moreover, you can also get greater insights on which keywords they are ranking for and what pages are ranking on top of Google.

Content marketers often face the issue of generating topics for their next blog post. But Ahrefs is the best place to extract all those topics and get an idea of what to write next. In short, if you ask any SEO analyst or digital marketer guru, he/she would suggest Ahrefs for all your digital marketing campaigns. Make sure to take a trial of Ahrefs before paying the full amount.

Yoast SEO

As most digital marketers use CMS tools like WordPress to create and setup a website. And if you are one of them, you might know how it works. You can install plugins to increase the functionality of your website.

Yoast SEO is one of the most powerful and top plugins mostly used by newbies and pros to take care of on-page SEO. For instance, you can use Yoast SEO to generate a robots.txt file, submit a sitemap, and add meta titles and descriptions to your blog posts and pages. If you want to grow your website right from the beginning, you must install Yoast SEO without giving it a second thought.


As you might have started your website and working on writing content and improving the SEO of your website. But without having eye-catchy images, banners, posts, and videos, your website might look boring and dull.

Don’t worry, if you don’t know anything about Photoshop or Corel Draw, you can always try Canva for designing images and other graphics-related content. There is a number of templates that you can use to design blog posts, social media images, and other stuff that you need every day in and out. Make sure to try Canva for all your graphics-related work because this is the platform where you can work without any prior experience.

Uber Suggest

If you are not able to afford tools like SemRush or Ahrefs, you can always trust Uber Suggest for all your SEO problems. For instance, the tool helps you to extract keywords for various niches, analyze your website, and generate a report to get an overview of your website and where it needs to be improved.

Summing Up

When it comes to digital marketing you need to take several tools into consideration. Make sure to check and try before investing a huge amount in its subscription.

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