Online business has its own way of promotion that combines different types of strategies. In 2021, you can’t use one of such strategies — you should consider all of them and think about how to combine them correctly.
Each of these types of strategies influences each other. For example, if you built your personal brand and have a good reputation, you can be sure that customers will visit an Instagram account dedicated to your new product. It’s good for your product promotion as the more activity on accounts you have, the more social media algorithms promote them.
What type of strategy do you have to focus on? It depends on your online business. For example, it isn’t a good idea for proxy services to focus on social media marketing because people find proxies via search engines.
Search Engine Optimization
You should optimize your website for search engines to take the top positions in the first ten websites on Google or DuckDuckGo. You can optimize your website by working with its usability and writing SEO articles, for example.
But the main key to get ahead in SEO is to publish relevant and high-quality content on your website. Also, you should write the title and the description correctly, too. This is because if you publish free samples on economics essays but the title of the page says that users can find essays on literature, for instance, you attract the wrong users to the webpage. As a result, users spend only a few seconds and close your website.
Such activity leads to a reduction of positions because if users spend only a few seconds on a webpage search engines start to mark such it as a web page with low-quality content.
Be ready to spend your time collecting the semantic core for your website. If you aren’t a pro in SEO and don’t know how to optimize your source, you can hire a SEO specialist.
Social Media Marketing
As you know, people receive a lot of information via social media. The biggest influencers promote their visions on Instagram, TikTok, Facebook, and other platforms. Usually, influencers have accounts on multiple platforms.
In 2021, asynchronous broadcasting is becoming in fashion. It means that the media publishes different content on each platform where it has accounts. Thanks to such an approach, you increase your users’ engagement and avoid drop-off when some social network becomes popular. For example, if you have profiles both on TikTok and Instagram, you’ll never suffer from engagement drop-offs in case of an increase in TikTok popularity.
This type of strategy consists of sharing useful materials with your audience. Content marketing isn’t always writing posts on social media. For example, you can write manuals on your website or attach your checklists or something else. Websites enable you to write long-reads and optimize them for search engine optimization that you can’t do on social media. Also, you can share the link on the article on your social media to hit your followers up that you’ve prepared something new for them.
Using a content marketing strategy, you increase the loyalty of your audience. As a result, it’s much easier to sell them your product because of their confidence that they can find something useful for them on your offer.
Also, you can amplify your audience’s loyalty if you think about your personal brand.
A personal brand is your reputation. If you’ve developed your personal brand, any of your products will be popular and successful because you’re a famous person.
Communicate With Your Audience
The main key to building a good reputation is to communicate with your audience in your profile on social networks. The fact is, you should build your personal brand on your personal account, not on an account of your agency, online school, online shop, the list goes on.
Since Covid-19 came, people started to pay more attention to brands’ and their founders’ accounts on social networks as digital space became the second world where people live their second life. Therefore, you can lose your reputation if you say something offensive in an interview on YouTube or will keep silent if your followers wait for your answer to some question.
Hence, be very careful with your sayings on social media. Especially if you want to grow big in the future because it’s a possible scenario when your followers won’t accept you if they find something compromising on your posts or videos even if you published them a few years ago.
One of the secrets to building a personal brand successfully is to be everywhere. It means that you should have accounts on all social networks that are popular now and manage them regularly. This is because each platform requires different types of content. Instagram stimulates you to focus on photos, Facebook — on your thoughts, expressions via text, Twitter — in a big sense in small sentences.
Such type of marketing is good for sending letters with news and discounts in your service. Also, if you’re media, you can collect the biggest news in your niche and send digest on your customers’ emails.
Keep in mind that you should have your customers’ permission for receiving email letters. Otherwise, you decrease your loyalty to the audience.
Get Into Articles and News
Don’t forget about networking because the success of your business in many ways depends on the number of contacts on your phone and the number of friends on Facebook. You can build new relationships by writing articles about your business and publishing them on platforms related to your niche.
For example, if you get your own trading platform, you should tell about its advantages and why it stands out from other platforms on the blogs about trading. If you know traders-influencers on YouTube on Instagram, you can buy advertising from them.
The Bottom Line
As you see, every type of strategy for online business requires a different type of strategy. Therefore, spend your time thinking about what you should focus on. Be ready to test approaches and change your promotion strategy if something goes wrong.